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  • John D. Hanson

The "Aha Moment"

Updated: Jul 17, 2018

December 2016---I resolved to spend less “digital time” (in front of a TV or computer screen) before bedtime and invest into reading for personal and professional development. Providing excellent customer service has always been a top priority for me, so I borrowed dozens of top-rated books from our library to learn more. During my reading, I realized that so many of the key principles for exceptional customer service were ideals that I had used for many years. I also discovered that industry leaders like Amazon, American Express, Disney, Nordstrom, Ritz-Carlton and Southwest Airlines, to name a few, modeled and rewarded the same values. That’s when I had a “light bulb moment!”

What if I could share with people and businesses these customer service keys in an easy-to-use, personalized approach? That’s why our motto is, “It’s a menu, not a recipe!” While there are two of the 7 Ways that are essential for excellent customer service, we encourage you to try the others, see what works for you and add them to your life. There is no perfect path to providing world-class service!

Thanks Are in Order

“How can I thank people for adding the 7 Ways approach to their lives and telling others?” I wondered. So I created the Thank You Bonus. When you register on our secure website, we email a promo code unique to you. Share that promo code with your friends, family, co-workers, customers and colleagues. Every time they use your promo code, you receive a Thank You Bonus, and they receive two Thank You Bonuses. When your promo code has been used twenty five times, we will send you a $20 Amazon e-Gift card! Best of all, there is no limit to how much we will thank you! So sample our “menu”, share it freely with as many people as you know, and start earning rewards today!

Amazon Gift Card

When your promo code has been used twenty five times, we will send you a $20 Amazon e-Gift card!

Sharing in Our Success

As a way of giving back, once the start-up costs for 7 Ways have been covered, we will be sharing 7% of the profits with a monthly organization. A brief bio of the company and its personal connection will be available on our website, with a monthly summary of our total contribution.

We will be sharing 7% of profits we make with a monthly organization.

In the Spotlight

Every week, a local business will be highlighted for its excellent customer service. If you have a recommendation, please email us at with your referral for the Columbus, Ohio area. It’s one of the ways we will encourage local businesses to strive for excellence—by providing a picture, brief bio and commendation of the service provided.

7 Ways to Success

Every month, we will be interviewing successful leaders who have built their businesses on putting quality service first. The keys to their long-term success will be made available for free, as another way 7 Ways will add value to your personal and professional life.

We Want Your Two Cents!

Your feedback is highly encouraged! 7 Ways is a living resource, so your feedback, reviews, encouragements, and improvement suggestions are all welcome. We greatly appreciate taking time out of your busy days to share your thoughts with us! Go to our homepage and click on the share stories button or email us at

#aboutus #welcome #introduction #gettingstarted

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