Our life stories don't matter!
Before you get upset with me, read a little bit further; I promise it'll be worth it! I read a fascinating book: Writing Without Bullshit by Josh Bernoff. I suddenly realized that my emails and voicemails were sharing my life story with my customers, not what they actually needed to know! So I revolutionized how I communicated with people through email, voicemail, and on the phone. Everyone has full schedules today. By swiftly sharing the reason for my email or call, their ti